30.11.2007
“Roger Smith led GM during a period of tremendous innovation in the industry. He was a leader who knew that we have to accept change, understand change and learn to make it work for us. Roger was truly a pioneer in the fast-moving global industry that we now take for granted.” You can't expect GM CEO Rick Wagoner to speak ill of the dead, but
Toyota |
30.11.2007
The Japanese government has been ordered by a district court to pay worker's compensation to a woman who claims her husband worked himself to death at Toyota. Yahoo! says Hiroko Unchino applied for compensation after her 30-year old husband, Kenichi, collapsed and died at work in 2002. He'd averaged 80 hours of overtime per month in the six months prior
Toyota |
30.11.2007
Toyota announced earlier this month that Glock would be taking Ralf Schumacher’s vacated race-seat for the 2008 season. However, there were some concerns that he wouldn’t be able to test with the team until the new year as he was still under contract with BMW.
The German team, though, have agreed to give him an early release and Glock is now looking forward to his first test in Toyota’s TF107.
“I am very excited to be driving a Toyota
Toyota |
30.11.2007
As Canada struggles to hammer out a trade agreement with South Korea, the automotive trade imbalance has taken center stage. And no wonder. According to the Canadian Auto Workers, South Korea imported fewer than 500 Canada-made vehicles last year– as compared to the 200k Korean cars sold in Canada during the same period. In total, South Korean only welcomed
Toyota |
30.11.2007
Ad agencies evaluate the effectiveness of their artistry using a "recall score." The metric measures how well consumers remember a brand and/or product within 24 hours of having seen its advert. A high recall score means the commercial hot-wired the product into the consumers' minds. A low score means the sponsor wasted their money. Although I
Toyota |
30.11.2007
I like to believe that the general population’s insensitivity to the joys of automotive design, engineering and performance is a simple matter of missed opportunity. If the average driver had suckled on Hot Wheels' sweet metallic tang from toddler-hood, if a mechanically-minded mentor had gently and gradually revealed the wondrous secrets of the automotive
Toyota |
29.11.2007
We here at TTAC spend a good part of our time trying to discern a car’s subjective worth. But the free market provides the final judgment. And when it comes time to rate an automobile manufacturer’s overall vitality, resale value is the way to go. Foresight, engineering and design all figure into what someone is willing to pay after the new car
Toyota |
28.11.2007
The Detroit News reports that the House and Senate are close to cutting a deal on the bill that will determine what kind of cars automakers will be building for the next 15 years or so. Apparently, everybody's cool with a 35mpg Corporate Average Fuel Economy (CAFE) standard and all the little details, like keeping separate standards for cars and "light
Toyota |
28.11.2007
That's not exactly how Reuters spins the news that GM and its mandatory Chinese partner (Shanghai Automotive Industry Corp) have announced plans to build a hybrid vehicle in China by next year's Olympics. But you gotta give Reuters credit for sensing that selling hybrids to the Chinese market is what the Brits call a "non-starter." "Demand
Toyota |
28.11.2007
Look in Hyundai’s high school yearbook and you’ll see “most improved.” Almost every model the Korean automaker has sent stateside has been a quantum leap forward from its predecessor. The Elantra's roots stretch back to the Excel, which excelled at falling apart. The Elantra name survived; the model went from crap, to cheap, to "say
Toyota |